Location Analytics - The Future is Now
With location analytics strengthening business intelligence, a new level of customer experience is possible by:
- Enabling operational efficiency by streaming real-time location data which include automated clustering, point density and color-coded mapping, providing a rich, geo-centric view.
- Informing decisions around optimal timing of service, layout and traffic flow.
- Determining exact customer travel paths.
- Enabling customization of offers for customers.
- Determining acquisition and commitment rates.
- Enabling triggering of marketing strategies according to location, with contextually relevant messaging.
- Enabling monitoring of mobile app activity, with offers generated by site activity.
How and Why?
Crossvale has the experience, knowledge and skills for businesses to be able to utilize this exciting technology, enriching the experience of their customers and empowering decision-makers with new information. The possible applications of this technology are numerous with businesses being able to deliver information, products and services that are customized to individual customers.
Watch the following video for more information on "how it's done":